Genex
Acura's Interactive Agency of Record — INNOV8's first agency partner.
01 / Scope of work
What we built for Genex
- Acura Build & Price configurator
- acura.com frontend
- Automotive configurator architecture
- Interactive feature showcases
Genex was Acura’s Interactive Agency of Record from 1999 through 2013, building and maintaining acura.com and the Acura Build & Price configurator. INNOV8 worked with Genex’s team as a premier vendor across multiple Acura projects during this period — designing, architecting, developing, and maintaining the work. Genex rebranded as Meredith Xcelerated Marketing (MXM) in late 2012; the Acura creative AOR transitioned to MullenLowe shortly after.
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