INNOV8 INTERACTIVE · EST. 2009 · BUILDING SINCE 1994

DESIGN + BUILD
FOR SERIOUS PRODUCTS.
SINCE 2009.

60+ projects across 28 Fortune 100 + 500 clients. Three engagements at a time, by design. Currently focused on Phlip — selectively open to the right next chapter.

60+
projects shipped
28
F500 + F100 clients
32
years building
evolution.js 32y
LIVE
//── 1994 · First hand-coded site ──
<table><tr><td>Hello World</td></tr></table>
//── 2005 · Web 2.0 ──
$.ajax({ url: "/clients" });
//── 2009 · INNOV8 founded ──
const studio = new Innov8Interactive();
//── 2026 · Currently shipping ──
const stack = ['Cloudflare', 'Eleventy', 'Tailwind v4', 'htmx'];
Clients we’ve shipped for
See the full roster
02 / FEATURED WORK

Pick a brand. We probably built their frontend.

Phlip — Phlip case-study screenshot
Active engagement
Phlip Marketplace

Phlip

  • TypeScript
  • React 19
  • Vite
  • Redux Toolkit
TopLine Game Labs — TopLine Game Labs case-study screenshot
TopLine Game Labs Entertainment & Media

TopLine Game Labs

  • Angular 1
  • JavaScript
  • Less
  • WebSockets
Unfold Agency — Level Ex Website case-study screenshot
Unfold Agency Healthcare

Level Ex Website

  • JavaScript
  • Babel
  • Bootstrap
  • Node.js
Unfold Agency — Huluween case-study screenshot
Unfold Agency Entertainment & Media

Huluween

  • JavaScript
  • Babel
  • React
  • Gatsby
Phlip · Marketplace · 2026

Phlip

AI-native marketplace arbitrage. Your personal AI broker for marketplace reselling — automating the full arbitrage pipeline for the ~50 million Americans who resell as side income or full-time work. Shipping as a one-engineer-plus-AI-agent-stack company; twelve weeks of focused build produced the marketing site, the complete investor data room, and a substantial portion of the broker product itself. INNOV8 is on retainer.

Read the full case study
Engagement
Stack
  • TypeScript
  • React 19
  • Vite
  • Redux Toolkit
  • shadcn/ui
  • Tailwind CSS

Problem

A serious reseller scans hundreds of listings across multiple marketplaces every day — Facebook Marketplace, eBay, Mercari, OfferUp, and the rest — hours of pure scanning before a single item is purchased. The work is fragmented across platform-specific dashboards, spreadsheets, and tribal knowledge; the tooling industry hasn't built for it.

Approach

Build Phlip as the broker platform itself, shipped by a one-engineer + AI-agent-stack company. Anthropic Claude via the Claude Agent SDK across both the product features (where it's user-facing) and the build itself (where it's the multiplier on every iteration). Three decades of operator instinct deciding what to ship and what to leave on the floor.

Outcome

Twelve weeks (March-May 2026) produced the full marketing site at phlip.app, the complete investor data room, and a substantial portion of the broker product itself — scope that historically required at least twelve specialists across design, frontend, backend, DevOps, and QA, over six to nine months. Currently raising the Series Seed round (Q2 2026). The marketing site at phlip.app is public; the data room is investor-eyes-only.

At a glance

  • ~50M Americans
    Target market — resellers running side-income or full-time work
  • 12 weeks
    March–May 2026 build: marketing site + data room + broker product
  • 1 + agents
    Team shape — one operator plus the AI-agent stack
  • Series Seed
    Currently raising Q2 2026
RPA · Automotive · 2019

Honda Automobiles Shopping Tools

Five frontend products over four years for one client — Build & Price, Search Inventory, Dealer Locator, Current Offers, and Payment Estimator. Every tool in Honda's national shopping experience, rebuilt on a shared engineering discipline of TypeScript + React + MobX, strict WCAG 2.1 AA, and performance budgets measured in tenths of a second. The BAP rebuild — the engagement's headline tool — dropped Largest Contentful Paint from 4.2 seconds to 0.8 seconds and is still running unchanged six-plus years later.

Read the full case study
Engagement
Nov 2019 → Dec 2023
Stack
  • TypeScript
  • React
  • MobX
  • SCSS Modules
  • Jest
  • Enzyme

Problem

Honda's national shopping experience — five separate consumer-facing tools at automobiles.honda.com — needed to be rebuilt to a single engineering bar. The existing surfaces were slow, not fully responsive, and didn't meet the brand's accessibility commitments. Mobile-first traffic was friction-heavy across the toolbelt.

Approach

Architect every tool from the ground up on TypeScript + React + MobX with strict WCAG 2.1 AA discipline and performance budgets enforced from the first commit. Match the stack to RPA's team's ability to extend it after handoff. Lift architectural patterns — centralized state engines, deep-linkable URL state, data-driven filter configurations — forward from the prior decade of Acura work onto the modern Honda stack.

Outcome

Five tools shipped over four years, all still in production at automobiles.honda.com today. The BAP rebuild dropped Largest Contentful Paint from 4.2 seconds to 0.8 seconds and is estimated to have driven approximately $4.2 million in annual attributable revenue lift. The whole shopping experience runs to the same WCAG 2.1 AA bar across every breakpoint, verified by RPA's dedicated accessibility team.

At a glance

  • 5 tools
    Built over four years for the same client, all still in production
  • 4.2s → 0.8s
    Build & Price LCP — the engagement's headline metric
  • ~$4.2M / yr
    Estimated annual revenue lift attributable to the BAP launch
  • WCAG 2.1 AA
    Verified across every tool by RPA's accessibility team
Electronic Arts · Entertainment & Media · 2009

Electronic Arts — ea.com, Exodus Engine, and Origin

Four products, four years, one direct client — the engagement INNOV8 was founded to serve. From September 2009 through September 2013, Electronic Arts contracted INNOV8 directly to architect and build the frontend for ea.com's full redesign, the Exodus Template System (a skinnable microsite engine that launched 11+ game titles on Digital River), origin.com, and the native Origin desktop client — EA's answer to Steam. The founding direct-client relationship that put INNOV8 on the map.

Read the full case study
Engagement
Aug 2009 → Sep 2013
Stack
  • HTML5
  • CSS3
  • JavaScript
  • Node.js
  • Digital River
  • C++

Problem

Electronic Arts needed a frontend engineering partner capable of operating at enterprise scale across four architecturally distinct problems: a custom component library for ea.com, a reusable skinnable engine for its Digital River game microsites, the full frontend for origin.com, and the entire UI layer of a native desktop application competing with Steam. Not one project — a four-year direct relationship requiring a real agency with vetted vendor status, demonstrable headcount, and the range to solve completely different engineering problems under one roof.

Approach

Build a real agency around the engagement. Mike formed INNOV8 in September 2009 specifically to serve EA under a direct MSA — passing EA's quarterly vendor reviews that required active non-EA clients and demonstrable headcount — assembled a six-engineer team across the four-year tenure, and solved each of the four products with the right architecture for that problem rather than repeating a single preferred stack.

Outcome

Four products shipped under a single direct-client MSA across four years: the ea.com redesign with its OOP component library and Origin SSO integration, the Exodus Template System and 11+ game microsites on Digital River, the full frontend for origin.com, and the Origin desktop client's entire HTML5 UI layer. The engagement brought INNOV8 to over $1M in annual revenue and seeded two forward client relationships — David Rolland's move to Barnes & Noble carried INNOV8 with him; Jerimy Abner's recommendation became one of the practice's defining professional endorsements.

At a glance

  • 4 products
    ea.com redesign, Exodus microsite engine, origin.com, and the Origin desktop client
  • 11+ titles
    Game microsites skinned on the Exodus engine for EA's online store
  • 4 years
    September 2009 – September 2013, INNOV8's founding direct-client relationship
  • 6 engineers
    INNOV8 team across all four engagement streams
Charter Communications · Telecom · 2022

Charter Communications — My Spectrum App

Read the full case study
Engagement
Dec 2021 → Dec 2023
Stack
  • TypeScript
  • Angular
  • RxJS
  • NgRx
  • Capacitor
  • Cucumber

Full engagement narrative + outcomes lands with the Sprint 4 content rewrite. The case-study detail page has everything that’s currently authored.

TopLine Game Labs · Entertainment & Media · 2013

TopLine Game Labs

Three products, one platform, one founding-team frontend org. From 2013 through early 2016 INNOV8 served as the founding-team frontend lead at TopLine Game Labs — a Cantor Ventures portfolio company that raised a $25M seed to build a mobile-first daily fantasy sports platform. The flagship product, DailyMVP, ran real-time contests for the NFL, NBA, MLB, NHL, and Liga MX with Tom Brady and Steve Nash starring in the 2014 launch campaign. The same engineering team also delivered FanNation — a white-label of the DailyMVP platform shipped under the Sports Illustrated brand — and TopLine Game Labs' own corporate marketing website.

Read the full case study
Engagement
Sep 2013 → Jan 2016
Stack
  • Angular 1
  • JavaScript
  • Less
  • WebSockets
  • Ruby Faye
  • AWS

Problem

A new portfolio company in a regulated, fast-moving consumer category needed a frontend engineering org built from zero alongside a real-time gaming product capable of scaling to peak concurrency during the Super Bowl, NFL openers, and the daily contest rhythm of five major sports leagues — across web and native iOS and Android, with full feature parity, on a stack chosen before React stabilized and before the daily-fantasy-sports regulatory environment collapsed.

Approach

Architect a single Angular 1 + Less + Ruby-Faye-over-WebSockets platform that could host all three products under the same engineering org. Build the frontend team from scratch with intense hiring discipline. Lift the same architecture forward into a B2B white-label engagement with Sports Illustrated (FanNation) without a parallel codebase. Treat the TopLine Game Labs corporate website as a low-overhead surface on the same team's release cadence rather than as a separate engagement.

Outcome

Three production products shipped under one founding-team org over 2.4 years. DailyMVP peaked at approximately 25,000 to 30,000 concurrent users during marquee events (Super Bowl, NFL opening weekend), with roughly 100,000 registered users, head-to-head 1v1 contest formats branded as QBSnap, Blitz, and FullHuddle, and a 2014 advertising campaign starring Tom Brady and Steve Nash. The Sports Illustrated FanNation white-label proved the platform's portability as a B2B vehicle. The TopLine Game Labs engineering culture — and the relationships from it — extended forward into Cantor's AccuWeather futures-trading engagement and, years later, the Kurrent cryptocurrency exchange engagement.

At a glance

  • $25M
    Cantor Ventures seed funding the parent company
  • ~30K
    Concurrent peak users (Super Bowl, NFL opener)
  • 3 products
    Shipped under one founding-team engineering org
  • 2.4 years
    Founding-team frontend lead tenure
MXM · Automotive · 2014

Ford Website Redesign

Read the full case study
Engagement
Sep 2014 → Oct 2015
Stack
  • Angular
  • Bootstrap
  • Adobe AEM

Full engagement narrative + outcomes lands with the Sprint 4 content rewrite. The case-study detail page has everything that’s currently authored.

Unfold Agency · Healthcare · 2019

Level Ex Website

Read the full case study
Engagement
Aug 2019 → Dec 2019
Stack
  • JavaScript
  • Babel
  • Bootstrap
  • Node.js
  • Express
  • Webpack

Full engagement narrative + outcomes lands with the Sprint 4 content rewrite. The case-study detail page has everything that’s currently authored.

Unfold Agency · Entertainment & Media · 2019

Huluween

Read the full case study
Engagement
Oct 2019 → Oct 2019
Stack
  • JavaScript
  • Babel
  • React
  • Gatsby
  • GraphQL
  • Webpack

Full engagement narrative + outcomes lands with the Sprint 4 content rewrite. The case-study detail page has everything that’s currently authored.

Alaska & Hawaiian Airlines · Travel · 2024

Alaska & Hawaiian Airlines — Accessible Shopping

Read the full case study
Engagement
Dec 2023 → Mar 2025
Stack
  • SvelteKit
  • TypeScript
  • Optimizely Feature Experimentation

Full engagement narrative + outcomes lands with the Sprint 4 content rewrite. The case-study detail page has everything that’s currently authored.

01 / Capabilities

Three things we’re known for. We don’t do the fourth.

Frontend architecture

The codebase you’ll still want to be in three years from now. TypeScript, React, Angular, SvelteKit, htmx — chosen for fit, not fashion. Performance budgets enforced from the first commit. Accessibility baked in, not bolted on.

Marketing sites

From hero to /pricing to changelog. Edge-rendered, motion-rich, profiled to a perfect Lighthouse score. The kind of site that ages alongside the product, not against it.

Product UI

Configurators, dashboards, builders, calculators. The interactive surface where most agencies stop and the actual engineering work starts. Acura.com Build & Price — six years in production. automobiles.honda.com shopping tools — five and counting.

02 / What we commit to

Track record is one thing. Standards are another.

8wk

From kickoff to launch. Standard-scope marketing engagement, hero to changelog.

100/100

Lighthouse score on every site we ship. Performance budgets enforced from the first commit.

<24hr

Reply window on inbound inquiries, every weekday. Two sentences is fine; we’ll write back.

Selectively open · Three engagements max

Have something worth building together?

INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. Two sentences is fine. We reply within twenty-four hours, every weekday.