Huluween
Unfold Agency commissioned INNOV8 to build the Huluween promotional microsite — Hulu’s annual Halloween campaign landing page — on a tight October deadline. The three-week engagement (October 9–29, 2019) was pure execution speed: creative direction from Unfold, frontend engineering from INNOV8.
The site was built on React and Gatsby with GraphQL managing the content layer and Webpack handling the build pipeline. The promotional mechanic included a prize giveaway entry form wired to SendGrid for confirmation email delivery. Styling ran on SCSS with Babel transpiling modern JavaScript for the broadest browser reach. The fully responsive layout scaled cleanly across the mobile-majority Hulu audience up through desktop.
The three-week window from commission to live — including creative handoff, build, QA, and launch — is the delivery cadence promotional microsites demand. No ceremony, just shipped code.
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INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. If the work here resonates with what you're trying to build, get in touch.