Chuck E Cheese’s Website Redesign
MXM brought INNOV8 in for the Chuck E. Cheese’s website redesign — a family entertainment brand serving millions of parents planning birthday parties, researching locations, and purchasing game passes online.
The engagement combined a full responsive frontend redesign with a Sitecore CMS integration, enabling Chuck E. Cheese’s internal teams to manage location-specific content (hours, events, menu items, promotions) across hundreds of locations without engineering support on each update. The CMS architecture had to accommodate both a consumer-facing marketing surface and the operational detail (store finder, location-specific menus, party booking) that parents actually use the site for.
The project ran July 2015 through June 2016 as part of the INNOV8–MXM premier vendor relationship.
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