MXM
Meredith Xcelerated Marketing — the rebranded Genex, and INNOV8 partner across Ford, Lincoln, Wellmark, and more.
What we built for MXM
- Ford Build & Price configurator
- Lincoln Build & Price configurator
- Ford.com and Lincoln.com frontend
- Wellmark WCAG 2.0 AAA compliance
- Chuck E. Cheese web presence
- Rustoleum and Benjamin Moore sites
MXM (Meredith Xcelerated Marketing) was the successor to Genex following its late-2012 rebrand — and the continuation of a long-standing agency partnership that INNOV8 carried forward into a new client roster. Where the Genex years were defined by Acura, the MXM years expanded the relationship across Ford, Lincoln, and a wide range of non-automotive accounts. INNOV8 worked as a premier engineering vendor across MXM’s client base: the Ford and Lincoln Build & Price configurators, ford.com and lincoln.com frontend work, the Wellmark WCAG 2.0 AAA accessibility project, the Chuck E. Cheese web presence, and sites for Rustoleum and Benjamin Moore.
The full case-study record for the MXM years spans seven engagements — from automotive configurator architecture to the most technically demanding accessibility work in the INNOV8 portfolio.
Have a project that calls for this kind of work?
INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. Two sentences is fine. We reply within twenty-four hours.