Rust-Oleum Website Redesign

MXM brought INNOV8 in to architect and develop the responsive frontend for the Rust-Oleum website redesign — one of the earlier MXM engagements that established the working pattern between the two organizations.

Rust-Oleum’s consumer web presence serves both DIY homeowners looking for paint and coating guidance and professional contractors sourcing product specs and safety data. The responsive redesign had to serve both audiences clearly across the full breakpoint range — from the contractor on a tablet in the field to the weekend painter on a desktop at home — while keeping the content management workflow simple enough for Rust-Oleum’s brand team to maintain without ongoing engineering support.

INNOV8 delivered the full responsive frontend as part of the INNOV8–MXM premier vendor engagement.