RPA
Honda's advertising agency of record — INNOV8's partner on the 2020 Honda shopping tools rebuild.
What we built for RPA
- Honda Build & Price redesign
- Online shopping tools
- Configurator architecture
- WCAG 2.1 AA compliance
- Performance optimization
RPA (Rubin Postaer and Associates) is Honda Motor Company’s advertising agency of record. INNOV8 joined RPA’s engineering team as a premier vendor in 2020 to lead the full architectural rebuild of Honda’s five online shopping tools — the most complex frontend engagement in the two-decade Honda relationship. INNOV8 worked directly with RPA’s designers, engineers, business strategists, and Honda’s own product team to deliver a modernized configurator architecture that replaced legacy jQuery spaghetti with a component-driven, fully accessible stack.
The Honda Shopping Tools case study covers the scope across all five tools, the accessibility compliance work, and the performance engineering that shipped during the engagement.
Have a project that calls for this kind of work?
INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. Two sentences is fine. We reply within twenty-four hours.