Buddha Jones
Hollywood theatrical trailer shop — INNOV8 partner on Guillermo del Toro's film campaign.
What we built for Buddha Jones
- Interactive film campaign website
- Immersive frontend experience
- Hard-deadline theatrical release
Buddha Jones — a media agency known for crafting theatrical trailers for major studio releases — brought INNOV8 in for the digital campaign supporting Don’t Be Afraid of the Dark (Miramax, 2011), the dark fantasy horror film produced by Guillermo del Toro. The two-week engagement delivered an interactive campaign website timed to the film’s theatrical release window.
Campaign sites for horror films have a specific design contract: they exist to create atmosphere and drive ticket purchases, not to inform. INNOV8 built the frontend to that brief — immersive, high-fidelity visual execution on a hard deadline tied to the studio’s release calendar.
Have a project that calls for this kind of work?
INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. Two sentences is fine. We reply within twenty-four hours.