Halston
An American fashion icon's first fully managed web presence.
What we built for Halston
- CMS website architecture
- StyleBoost integration
- Collection and product pages
- Editorial workflow
Halston engaged INNOV8 to architect and develop their inaugural CMS website — the iconic American fashion label’s first fully owned and managed digital flagship. The engagement’s centerpiece was product catalog integration: Halston’s inventory was managed through StyleBoost, a fashion e-commerce and product database platform. INNOV8 built the CMS architecture around StyleBoost’s web services layer so Halston’s team could publish new collections and product pages through a single editorial workflow without touching code.
The result was a content-managed marketing surface that pulled live product data and imagery from StyleBoost into a custom editorial design — the label’s visual direction expressed in a maintainable CMS rather than a hand-coded one-off. The eight-month engagement delivered Halston’s first fully owned digital flagship.
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