Electronic Arts
The engagement INNOV8 was founded to serve.
What we built for Electronic Arts
- ea.com redesign
- Exodus microsite engine
- Game microsites (11+ titles)
- origin.com frontend
- Origin desktop client UI
- OOP component library
INNOV8 was formed in September 2009 specifically to serve Electronic Arts under a direct MSA — the founding engagement that put the practice on the map and carried it to over $1M in annual revenue. The relationship ran four years across four architecturally distinct products: the full ea.com redesign and its custom object-oriented component library, the Exodus Template System (a skinnable microsite engine that launched 11+ game titles on Digital River), the complete frontend for origin.com, and the entire UI layer of the Origin desktop client — EA’s answer to Steam, built on Chromium + HTML5 and C++.
The EA case study covers all four products, the founding-company story, and the two forward relationships the engagement seeded: David Rolland’s move to Barnes & Noble carried INNOV8 with him into the Nook web reader, and Jerimy Abner’s recommendation became one of the practice’s defining professional endorsements.
Have a project that calls for this kind of work?
INNOV8 is currently focused on Phlip — but selectively open to the right next chapter. Two sentences is fine. We reply within twenty-four hours.